High-class fashion craves a suitable venue. So, when designing sales and show rooms, it is not just a matter of tailoring the right layout with matching architectural design. The selection of materials for both building and fittings also plays an important role. The façade design holds the specific function of a "business card". Taking all these factors into consideration, the Hugo Boss fashion label has embarked on a pioneering course in the design of its new Flagship Store in Toronto, Canada.